CHOICES MEAN CHANGE. We believe IT’S THE CHOICES we make that change the reality of POVERTY REDUCTION in the world.


To empower local communities and leaders in Africa to make
better choices in the management of public resources, enabling
them to independently meet the need for essential services, such as water, sanitation and hygiene.


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Transparency and

We are clear, honest and open.

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Impact and

We are striving for real, lasting change.

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Empowerment and

We are positive, aspirational and knowledgeable.


Founder Moses Tai grew up in a densely-populated estate in Eldoret Town, Kenya. Like so many disadvantaged
communities, there were no safe spaces for children to play. In 2018, Moses founded ADC with a focus on
creating safe playgrounds for children.

Initially, ADC’s first project was to create a playground for the children of Nyansakia Primary School. The school
welcomed the idea, but said their priority was focused on access to clean water and safer sanitation. ADC’s new
mission became championing access to water, sanitation and hygiene (WASH) services for schoolchildren and
communities across Kenya.

Since then, Moses has brought together over 100 talented and committed volunteers from different parts of the
world to help achieve this mission. Below are members of the ADC Board of Management, who manage 20 teams
of volunteers.

The Covid-19 pandemic emphasises the importance of this work, which is why we’re more driven than ever.

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Moses Tai, Founder

Moses developed his three-step approach for over 10 years through writing and
research, while working as an IT contractor, before setting up African
Development Choices to fulfil his lifelong goal of addressing the poverty he
witnessed all around him while growing up in Kenya.

Moses is a visionary leader taking practical steps to realise his vision. He sees
a brighter future and how to get there. That’s what drives him – the pursuit of his
vision of a better world for all.


Kerrie Taylor, Head of Operations & Strategy

Kerrie is a professional and experienced consultant, with over 20 years in
project and programme roles. Kerrie has multi-sector experience in retail, financial
services, manufacturing and fintech. She holds a Bachelor of Social Science
from University of Cape Town as well as Prince 2 ® and MSP ® certifications.
Kerrie has a passion for international development and Africa which has
created a perfect opportunity to assist ADC in the development of its strategy
and social enterprise initiatives.

Kerrie joined as a strategic planner initially and quickly applied her experience to
help create structure and focus for the start-up phase of ADC. Kerrie is now
head of department for Strategy & Operations which includes planning, research


Tim Gane, Head of Digital Content

Tim is a User Experience (UX) writer and manager with over 13 years’
experience across a number of industries. Predominantly focused on artificial
intelligence, Tim has written dialogue for chatbots, and has spoken at AI
conferences on the importance of design and linguistics in virtual assistants.
He has a degree in English Literature from King’s College, London.

Tim appeared in a 2010 BBC documentary highlighting how conflict minerals
affect rural communities in the war-torn Democratic Republic of Congo and
appeared in the Houses of Parliament to debate the issue. He now holds ADC’s
mission of empowering communities across Kenya close to his heart.


Ben Beaumont, Head of Technology

Ben has 15 years experience in the IT sector, supporting both enterprise and
small businesses.

Over the last few years Ben’s values in life have changed. This has led him to
become involved in a community eco-action group, and play a large role in a
community garden project in his local area. These help to bring residents of all
ages together, and encourage them to help and support one another.

Ben has a passion for supporting others and improving their wellbeing and
which led to his involvement with ADC.


Carl Schulze, Head of Digital Architecture

Carl is an experienced Digital Architect with 15 years’ experience in solving
organisations’ technical and business challenges across all major business
sectors. Carl is enthusiastic about technology and people placing business
value and customer experience at the forefront of solutions.

Carl has previously been involved in outreach work in African communities,
finding alignment with ADC’s values and mission to empower communities to
escape poverty.

Philip Likos-Corbett, Head of Storytelling

With over 10 years in communications and brand development, Philip has
worked predominantly across telecoms, energy and technology. A consultant
with a focus on start-up growth, he has been integral to the building of business
identities through multi-channel storytelling.

Having worked most recently on a project providing connectivity to rural
communities in East Africa, he is an advocate for the potential that access can
unlock in underserved areas.


We want to ensure that your investment in us and our work is visible and available. Take a look at
our financials information to see exactly where your money will go, and what important work it
will fund. As we progress through our pilot project, we will make sure that our figures are exact, down to the very last penny. At ADC, nothing goes to waste.

Design & Construction

  • Architect design & approval fees
  • Toilet building & materials
  • Building other?
  • Borehold (survey, supply, install & reticulation)

Project Support

  • Travel
  • Accommodation & subs

Supporting the Community

  • Training development
  • Training
  • Community engagement

Strategy & Planning

  • Research & impact analysis
  • Legal fees