Job Summary

We are looking for an experienced, passionate and creative Social Media Manager to join our team. Reporting to the Head of Digital Content, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence, including interacting with customers, and promoting brand-focused and engaging content.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends and be able to ensure high levels of web traffic and customer engagement on all our social platforms i.e. Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google My Business.

Responsibilities

  • Manage and oversee social media team, social media content and social media platforms
  • Create actionable plans to ensure creation of relevant, original, high-quality content
  • Create actionable plans to both grow and maintain followers
  • Take an insights-led approach to content planning to ensure we are always improving our content
  • Develop a content calendar across all platforms ensuring a constant supply of relevant content
  • Manage content and delivery on multiple social platforms using tools like Hootsuite and Buffer
  • Work with copywriters and designers to ensure content is informative and appealing
  • Work with marketing and communication teams to align messages, promotions, and goals
  • Identify and engage with key social influencers to create beneficial relationships and strong networks and grow the ADC brand
  • Define most important social media KPIs to measure the success of every social media campaign, and gather insights using tools such as Google Analytics and social media analytics
  • Perform social listening across all social platforms by monitoring and responding to relevant brand mentions, identifying opportunities for engaging in related topics/discussions, and identifying content development opportunities
  • Establish social media communities by responding to social media posts and developing discussions
  • Take ownership of paid social media ads including managing budgets, analysing performance and making recommendations for future campaigns

Requirements:

  • At least 2 years of relevant experience as a Social Media Manager or Specialist
  • Experience of forming relationships with key influencers on social media
  • Experience of managing a small team of content/social media professionals
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google My Business
  • Good understanding of SEO, web traffic metrics and social media KPIs
  • Ability to come up with creative content (text, image and video)
  • Experience with doing target audience persona research is desirable
  • Experience of establishing online communities on social media is desirable
  • Available to volunteer at least 7 hours a week

What we offer you:

  • Professional learning and development opportunities
  • An opportunity to build on your work experience within the social media sector
  • An opportunity to be part of a team that is changing lives in Africa
  • An opportunity to build your professional network by working with a diverse team
  • We will provide work reference for you

Apply Online